December 2015

Do unsubscribes to your newsletter make you uneasy? Industry experts estimate that the average newsletter list degrades by 22.8% yearly due to opt-outs and abandoned or changed email addresses. Let's say your newsletter list is 3,000 people - that's over 500 email addresses each year! If a...

[caption id="attachment_533" align="alignnone" width="662"] Wool and the Gang: Getting their message across big and bold.[/caption]   It doesn't matter if you are a local yarn store, yarn manufacturer, or an independent designer: BRANDING IS KEY! With today's social media outlets, it's not even difficult to establish a following...