The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic....
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and the TNNA Winter Show, and this year, both of these shows were combined into one one giant craft show on the weekend...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles...
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty business in 2020 and beyond! Successful advertising is crucial to growing your customer base and in turn, your crafty business. With scarce resources...
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the crafts industry. Each episode explores a topic by breaking it down to clarify not just why these points are important for your...
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a look back at how we did! Craft Trends After attending the Creativation show in Phoenix in January 2019, we penned 2019’s Hottest Craft Trends...
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns to those less fortunate than us. As crafters, it’s natural to want to give back via something warm and cozy that we’ve...
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We...