Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We...
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least it can seem that way, as the former is more quantifiable in the immediate while the latter can take time to build....
The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy comes with an inherent drawback; as easy as it is to click a link and find what you want, it’s just as...
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a website that is outdated or doesn’t allow your customers to find what they’re looking for right away, you’re missing out on the...
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We...
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your...
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your...
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for your business), then it is likely you have witnessed the rise of the influencer in recent years. These power users have flooded...
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and...