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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
First-Party Data and Your 2022 Marketing Plan
Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it, much of the data you use to strategically market to and reach your customers is owned by platforms like Google and Facebook. If these platforms were to ...
Making the Most of a Trade Show
Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all your customers and clients together in one space for a targeted event focused on brand recognition, brand awareness, and face-to-face networking. Trade shows allow you to directly ...
Reimagining Your Offerings in an Ever-Changing Environment
The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to intuitively know their customers, let alone decide which segments to focus on. Plus, it is always important to pivot, grow, and evolve in a changing business environment, ...
Your Quick Guide to Hyperlocal Marketing
Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries to find products and services “near me.” If you’re a business with a brick and mortar location, hyperlocal marketing campaigns are a great way to increase foot ...
9 Hot Crafting Trends in 2022
We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting trends. Every year Stitchcraft turns a gimlet eye toward the vast community of makers to suss out their current inspirations. What moves their needles, hooks, and shuttles? ...
Let’s Chat: A Guide to Conversational Marketing
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How do we replace the personal, ...
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