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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
A Quick Guide to Keyword Research
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their Google search queries. Simply put: what search terms do customers use when searching for problems you can solve or items that you sell? The goal of keyword research ...
A Quick Guide to Omnichannel Marketing
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website and social media channels, and you may feature your products or services through other larger websites like Etsy or Amazon. And in the course of a single ...
Back to Basics – What Makes a Great Social Media Post?
Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these! Media: Your photos or videos don’t have to be professional studio quality, but they do need to be clear and eye-catching. Show your work in progress, ...
September 2021: Social Media Updates
Social Media Updates In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Now that we’re in the latter half of 2021 we decided it was time to check in again on what’s new! In addition ...
The Basics: Newsletters 101
Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow, you need a way to ...
Building Content Community
Content Community If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance. Online content communities became a necessity during lockdown as the only means of gathering together to share projects, news, and just connect with other people. These ...
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