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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Best of 2021: Content to carry forward into the New Year!
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in how we approach and manage business. As we near the end of 2021, we’d like to take a look back at some of the best content we ...
Content Atomization and Social Media Strategy
Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful. If you spend valuable time and effort creating content for your social media feeds, it should do the most work for ...
Turn Great Static Photos into Dynamic Video Content
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point, all you needed was gorgeous photography and engaged followers to bolster your Instagram page’s visibility. But recently we have noticed and heard from clients that their engagement ...
A Quick Guide to Keyword Research
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their Google search queries. Simply put: what search terms do customers use when searching for problems you can solve or items that you sell? The goal of keyword research ...
A Quick Guide to Omnichannel Marketing
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website and social media channels, and you may feature your products or services through other larger websites like Etsy or Amazon. And in the course of a single ...
Back to Basics – What Makes a Great Social Media Post?
Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these! Media: Your photos or videos don’t have to be professional studio quality, but they do need to be clear and eye-catching. Show your work in progress, ...
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