WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
What’s new in social media?
Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Since our last brief in September 2021 so much has happened, and we knew we had to keep you up to ...
Navigating Supply Chain + Manufacturing Issues
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad. Several factors continue to disrupt the ...
First-Party Data and Your 2022 Marketing Plan
Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it, much of the data you use to strategically market to and reach your customers is owned by platforms like Google and Facebook. If these platforms were to ...
Making the Most of a Trade Show
Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all your customers and clients together in one space for a targeted event focused on brand recognition, brand awareness, and face-to-face networking. Trade shows allow you to directly ...
Reimagining Your Offerings in an Ever-Changing Environment
The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to intuitively know their customers, let alone decide which segments to focus on. Plus, it is always important to pivot, grow, and evolve in a changing business environment, ...
Your Quick Guide to Hyperlocal Marketing
Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries to find products and services “near me.” If you’re a business with a brick and mortar location, hyperlocal marketing campaigns are a great way to increase foot ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!