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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
2018 Craft Marketing Trends
It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making, and how Marketing and Branding ...
How Did We Do? Revisiting our 2017 Trend Predictions
We thought it might be fun and illuminating to look back at some of our predictions for trends in the craft industry for 2017. Last year, we posted a two-part article looking at needles, thread and fabric in one part, and fiber, paper, and yarn in the other. Today’s update ...
Business of Craft Podcast Round-Up November
The Business of Craft podcast presents interviews with a diverse range of experts from the craft industry. Guests share their proven strategies for success and thoughts on the ever-evolving trends. Subscribe to the show and each new episode will be available immediately in your listening library! Twenty episodes are available ...
The Power of Segmenting: A Case Study
We talk a lot about the power of knowing your audience and segmenting your messaging. You can read our recent blog post, Personalizing Your Marketing Message, to get an overview. Today, we want to share a case study of how tailoring every interaction with your customers can result in a ...
Personalized Marketing & The Know-Like-Trust Funnel
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there are a thousand shades of that perfect red, countless varieties of paper punches, and more options for amazing organizing bags than we can count on our fingers ...
Cutting Through the White Noise of Holiday Sales
November is upon us and the ramp-up to the calendar period known collectively as “the holidays” has begun. As the owner of a crafty business, what can you do to make your products stand out in the frenzied atmosphere of year-end retail? And can you do it in a way ...
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