WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Does e-Commerce Make Sense for You?
Perhaps you’ve seen reports predicting that online retail sales will grow three times faster than retail overall. Maybe you’re struggling to find retailers to distribute your product, and you think selling directly to consumers might be a better plan. Will 2018 be the year you take the plunge and add ...
Increases in the Price of Wool and How it Affects the Knitting Market
You may not have realized it yet, but wool prices are on the rise. According to a February 2018 article in the Wall Street Journal, “In Australia, which produces the bulk of merino wool used by major clothing brands, benchmark wool prices were recently around $14 per kilogram in U.S. ...
Business of Craft Podcast Round-Up December
The Business of Craft podcast presents interviews with a diverse range of experts from the craft industry. Guests share their proven strategies for success and thoughts on the ever-evolving trends. Subscribe to the show and each new episode will be available immediately in your listening library! Do you have some ...
Setting Goals for 2018
You already know that goal setting is a proven way to bring success to your business. We’ve all heard the adages such as “Failing to plan means planning to fail.” While that may be a bit dramatic, the most successful business leaders and entrepreneurs have a method for planning and ...
2018 Craft Marketing Trends
It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making, and how Marketing and Branding ...
How Did We Do? Revisiting our 2017 Trend Predictions
We thought it might be fun and illuminating to look back at some of our predictions for trends in the craft industry for 2017. Last year, we posted a two-part article looking at needles, thread and fabric in one part, and fiber, paper, and yarn in the other. Today’s update ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!