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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Best Practices for Buying Print Ads Today
Having worked at Interweave press right around 2006-2009 I got to sit on the selling side of the table and I learned a lot about print advertising that I think can help crafty business owners still looking to dabble in print. In this blog post, I will review a couple ...
6 Steps to Make Along Success
Have you thought about hosting a Knit Along (KAL), Crochet Along (CAL), or Quilt Along (QAL)? Crafters are loving these group projects, and companies are reaping the rewards. In this post we’ll share best practices gleaned from conversations with experienced Make Along (MAL) hosts. What is a Make Along? Simply put, a ...
Managing an International Social Media Presence for Your Craft Business
With the ubiquitous presence of social media, it's easy to argue that your social media presence should not only include all channels, such as Facebook, Instagram, Pinterest, Twitter and Ravelry but also encompass the widest international reach possible. After all, in our flat global economy, your customers can be from Dubai ...
Social Proof: Making the Most of Consumer Generated Content
Consumer Generated Content is replacing word of mouth as the most trusted form of marketing. Testimonials and real-life images from happy customers are far more compelling than a slick ad. Research shows that more than 70% of shoppers trust consumer opinions posted online(1). That number drops below 50% for paid ...
Selling on Instagram: New Year, New Options
With more than 500 million active daily users, Instagram has become the social platform of choice for many of your customers. Crafters of all kinds look to Instagram for inspiration and information. And Instagram users are the audience you want to reach – 90% of users are younger than 35, ...
Choosing Between Blogging or Social Media When You’re Pressed For Time
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is a lot more work than ...
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