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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Selling on Instagram: New Year, New Options
With more than 500 million active daily users, Instagram has become the social platform of choice for many of your customers. Crafters of all kinds look to Instagram for inspiration and information. And Instagram users are the audience you want to reach – 90% of users are younger than 35, ...
Choosing Between Blogging or Social Media When You’re Pressed For Time
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is a lot more work than ...
Does e-Commerce Make Sense for You?
Perhaps you’ve seen reports predicting that online retail sales will grow three times faster than retail overall. Maybe you’re struggling to find retailers to distribute your product, and you think selling directly to consumers might be a better plan. Will 2018 be the year you take the plunge and add ...
Increases in the Price of Wool and How it Affects the Knitting Market
You may not have realized it yet, but wool prices are on the rise. According to a February 2018 article in the Wall Street Journal, “In Australia, which produces the bulk of merino wool used by major clothing brands, benchmark wool prices were recently around $14 per kilogram in U.S. ...
Business of Craft Podcast Round-Up December
The Business of Craft podcast presents interviews with a diverse range of experts from the craft industry. Guests share their proven strategies for success and thoughts on the ever-evolving trends. Subscribe to the show and each new episode will be available immediately in your listening library! Do you have some ...
Setting Goals for 2018
You already know that goal setting is a proven way to bring success to your business. We’ve all heard the adages such as “Failing to plan means planning to fail.” While that may be a bit dramatic, the most successful business leaders and entrepreneurs have a method for planning and ...
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