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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Ravelry Advertising Update
It has been a while since we last featured Ravelry Advertising as a way to market your creative business and there have been several new features added to their menu of options. Let’s take a look at a few of the most recent changes. Creative Comparison Ravelry now includes a great snapshot ...
Business of Craft Podcast Round Up Q1 2018
Starting in 2018, the Business of Craft podcast shifted its publishing schedule to the 1st and 15th of each month. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately put these ideas into play. ...
Best Practices for Buying Print Ads Today
Having worked at Interweave press right around 2006-2009 I got to sit on the selling side of the table and I learned a lot about print advertising that I think can help crafty business owners still looking to dabble in print. In this blog post, I will review a couple ...
6 Steps to Make Along Success
Have you thought about hosting a Knit Along (KAL), Crochet Along (CAL), or Quilt Along (QAL)? Crafters are loving these group projects, and companies are reaping the rewards. In this post we’ll share best practices gleaned from conversations with experienced Make Along (MAL) hosts. What is a Make Along? Simply put, a ...
Managing an International Social Media Presence for Your Craft Business
With the ubiquitous presence of social media, it's easy to argue that your social media presence should not only include all channels, such as Facebook, Instagram, Pinterest, Twitter and Ravelry but also encompass the widest international reach possible. After all, in our flat global economy, your customers can be from Dubai ...
Social Proof: Making the Most of Consumer Generated Content
Consumer Generated Content is replacing word of mouth as the most trusted form of marketing. Testimonials and real-life images from happy customers are far more compelling than a slick ad. Research shows that more than 70% of shoppers trust consumer opinions posted online(1). That number drops below 50% for paid ...
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