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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Targeting and Segmenting for Better Marketing Results
When you write a newsletter or compose a social media post, who are you talking to? Have you identified your target customer? Is your message tailored to her interests? Effective marketing involves sending the right message to the right customer at the right time. In this post, we’ll talk about ...
GDPR: Crafting your Privacy Policy
In the last few months, there have been hundreds of articles written about the EU General Data Protection Regulation (GDPR). In this article, we want to give you some quick, easy to understand tips about how to amend your privacy policy to be GDPR compliant. GDPR states that you must provide ...
Changing directions: Diversifying products without alienating your existing clientele
As your business grows, change is inevitable. Maybe you need to change suppliers, maybe the fabric you use or the yarn base you dye isn’t available anymore, or maybe you just want to experiment with something new to fulfill the next phase of your creative vision. But when you already ...
Creating and Managing an Effective Content Marketing Program
Festivals and consumer events are a terrific way to introduce new customers to your company. The opportunity to touch and try your product can be just what the maker needs to finalize the decision to buy. But how can you maintain this new relationship when the festival is over? Of ...
Branded Content on Facebook: Policies and Pitfalls
In April 2016, Facebook rolled out its Branded Content tool as a way to streamline the collaboration between content creators and business partners. When this tool is used to tag a sponsoring brand on a post, both the creator and the sponsor are able to view reach and engagement statistics, ...
Spring Cleaning: Refreshing Your Web Presence
Spring has sprung and while some places are still digging out of the snow, many places are enjoying blooming buds, sunshine and greenery. Today we’re going to talk about how you can take advantage of this beautiful spring season to refresh your web presence. Look and Feel The first thing your customers ...
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