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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Podcasting For Small Crafty Businesses
You run a craft business because you love your particular craft and have seen a way to improve the materials, tools, or products available to crafters. It may have started as a hobby and now it’s your livelihood and your life. Of course, you love talking about products, techniques, and ...
Finding the Business Opportunities in Craft Retreats
You’re an artist. You’re a designer. You are an entrepreneur, and you make your living from your craft-based business in every way you can. As a designer and creator (as opposed to a producer of materials), the bulk of your income is derived from your ideas, whether it’s selling patterns ...
Business of Craft Podcast Round-Up August
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. Click here for the podcast archive; it’s ...
Grading the Fades
Have you Found Your Fade yet? If you have, we’re sure you’re using some marvelous hand-dyed speckled yarn because #specklesaresohotrightnow. Currently, there are a couple of trends converging in the yarn and knitting world, and observing that intersection gives us an opportunity to discuss originality in creative businesses. Is making ...
Subscription Clubs: Insider’s View
We’ve looked at how subscription clubs work, and now we want to share insights from craft industry professionals who offer subscription clubs as part or all of their retail sales. We hope you’ll get some insight into how you can enter into this niche within the craft supply market. As we ...
Subscription Clubs: An Overview
Subscription boxes are everywhere you look these days. From meals to prepare at home to monthly wardrobe selections to craft and hobby items, you can pay for both wants and needs to show up at your doorstep each month. Independent craft-products creators were among the first businesses to offer subscription clubs ...
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