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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Business of Craft Podcast Round-Up July
Last month, we launched Business of Craft, a podcast especially for crafty business owners which publishes on the 5th, 15th, and 25th of each month. Our first eight episodes feature a diverse range of experts sharing their proven strategies for success - all in less than an hour. Business of ...
Setting Your Marketing Budget
You know you have to spend money on marketing to grow your business, but it’s hard to determine how much, and it’s even harder to decide what counts as marketing for an independent craft business. We want to help you set the parameters of your marketing budget and determine which ...
Which Trade Show Should I Attend? AFCI vs. TNNA
In Part One, we looked at the two major industry organizations, the Association for Creative Industries (AFCI) and The National Needlearts Association (TNNA), and gave an overview of the trade shows each organization offers. Now, in Part Two, we’ll help you determine which trade show would be most beneficial for ...
Designers Don’t Want To Design For Your Yarn Company
I first started writing knitting patterns in 2010 when I was living in China and teaching English. I wrote patterns because I couldn’t find exactly what I was looking for on Ravelry, and I had lots of ideas of the exact thing I wanted to knit, it was just a ...
Who, What & Where: The Big Trade Shows
Your craft business has made the leap from Etsy shop to full-fledged business. You now have a few wholesale accounts and your products are showing up on Pinterest and Instagram. Now it’s time to take it to the next level. One way to do that is to exhibit at a ...
Business of Craft Podcast: Craft a Better Business
Stitchcraft Marketing is pleased to announce the launch of Business of Craft, a podcast for crafty business owners. Each episode features interviews with business leaders and entrepreneurs from fiber arts, fabric, sewing, and other creative companies so you can learn to craft a better business. Our first handful of episodes are ...
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