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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Personalizing Your Marketing Message
Real-time marketing aims to reach your intended customer with a personalized message based on how that customer is interacting with your brand at that particular moment. It’s an ideal that most marketing professionals are only beginning to dream of approaching. We’re going to break it down into manageable bits and ...
Try a New Platform, Reach a New Audience
So many social media channels, so little time to figure out where you should be to promote your craft business and find your customers. In this post, we’ll examine the relevance of some platforms you may not have considered and some new features that you may not be using yet ...
Craftivism, Disaster Relief, and Yarnbombing: The Privilege of Protesting with Yarn
Did you knit a pussy hat? I did. I didn’t knit the original sewn rectangle because I am an Advanced Knitter. Instead, I dove into my stash looking for pink and came up with a skein of Misti Alpaca Baby Me Boo in Blush Red. After searching hat patterns on ...
Using Customer Relationship Management to Your Advantage
CRM is an acronym you may have come across when exploring options for streamlining customer interactions. Perhaps it is a new-to-you term, or one that you’ve just seen in passing, but decided that it was one thing too many for you to even explore as you run your small business. ...
Business of Craft Podcast September Round-Up
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. As of today, there are 14 episodes ...
Podcasting For Small Crafty Businesses
You run a craft business because you love your particular craft and have seen a way to improve the materials, tools, or products available to crafters. It may have started as a hobby and now it’s your livelihood and your life. Of course, you love talking about products, techniques, and ...
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