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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Business of Craft Podcast Round-Up August
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. Click here for the podcast archive; it’s ...
Grading the Fades
Have you Found Your Fade yet? If you have, we’re sure you’re using some marvelous hand-dyed speckled yarn because #specklesaresohotrightnow. Currently, there are a couple of trends converging in the yarn and knitting world, and observing that intersection gives us an opportunity to discuss originality in creative businesses. Is making ...
Subscription Clubs: Insider’s View
We’ve looked at how subscription clubs work, and now we want to share insights from craft industry professionals who offer subscription clubs as part or all of their retail sales. We hope you’ll get some insight into how you can enter into this niche within the craft supply market. As we ...
Subscription Clubs: An Overview
Subscription boxes are everywhere you look these days. From meals to prepare at home to monthly wardrobe selections to craft and hobby items, you can pay for both wants and needs to show up at your doorstep each month. Independent craft-products creators were among the first businesses to offer subscription clubs ...
Business of Craft Podcast Round-Up July
Last month, we launched Business of Craft, a podcast especially for crafty business owners which publishes on the 5th, 15th, and 25th of each month. Our first eight episodes feature a diverse range of experts sharing their proven strategies for success - all in less than an hour. Business of ...
Setting Your Marketing Budget
You know you have to spend money on marketing to grow your business, but it’s hard to determine how much, and it’s even harder to decide what counts as marketing for an independent craft business. We want to help you set the parameters of your marketing budget and determine which ...
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