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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
13 Helpful Tips for a Successful Trade Show Season
Trade shows provide a fantastic platform for craft businesses to shine, offering opportunities to connect with artisan buyers, showcase the artistry behind handmade products, and tap into niche markets that appreciate creativity and originality. These events are more than just a venue to display your creations—they’re a chance to grow ...
Read a Free Excerpt from Marketing Magic for Savvy Craft Businesses
Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business. Gathering over 50 years of combined marketing experience in the craft industry, Marketing Magic ...
Building a Strong Omnichannel: Decentralizing Your Online Presence
Earlier this year, Facebook announced that it would no longer host Facebook Live videos beyond thirty days. We heard from several of our craft business clients upset with the decision. Where would their live monthly tutorials go? What about their weekly video chats with their followers, which often includes rich ...
Introducing Our New Book: Marketing Magic for Savvy Craft Businesses
Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order! Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of combined marketing experience in the ...
Simple But Powerful Pivots to Engage Joann’s Most Loyal Customers
Joann’s recent store closures have sent ripples through the crafting community. For many hobbyists, it wasn’t just a store—it was their go-to place for fabric, yarn, and last-minute project supplies. While change can be daunting, it also opens doors. If you run a quilting, fabric, yarn, or craft business, this ...
The Ultimate Craft Business Guide to Instagram Broadcast Channels
Instagram Broadcast Channels are a new way for creators to share content directly with their audience in a more personalized manner. Think of them as a one-to-many messaging tool within Instagram's direct messaging system. For craft businesses—whether you specialize in knitting, crocheting, sewing, or quilting—they present a unique opportunity to foster ...
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