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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Working with Designers for Pattern Support
Everyone in the fiber industry knows that patterns and samples sell yarn. Consumers love to see examples of projects that can be made with your products, and having great samples leads to stronger sales. Last year we launched the Wool Wide Web Designer Database, and we've noticed a distinct shift in ...
Do You Have A Youtube Channel?
Youtube is America's second largest search engine, and is commonly thought to hold second place throughout the world. It receives over three billion searches a month! The fiber industry is not an exception. More and more we hear people say "Oh, I just learned this new cast-on on YouTube". Every business ...
Turning Your Twitter Account Into A Community
Twitter is a fast paced social media network. It's important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it's easy to miss things in the shuffle. This is particularly true ...
The Trendsetter Debacle: Social Media Lessons Learned
The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting pattern, “Wingspan” from designer Maylin ...
Customer Service Through Social Media
It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points, but the response time could ...
Tweet Local
If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet. Go to “advanced people search” and type in “twitter.” Select a number range in the left-hand column that reads Distance from ...
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