When the economy tightens, people don’t stop spending; they simply shift how they spend. Economists call it the “lipstick effect”: during an economic downturn, when consumers don’t have the funds to splurge on big-ticket items, they tend to treat themselves to affordable luxuries that deliver joy...
Summer is on its way out, and whether you experienced a slump or a rush this season, as a savvy craft business owner, you already have your sights trained on the holidays. First, give yourself a pat on the back for being on track. Second,...
Joann’s recent store closures have sent ripples through the crafting community. For many hobbyists, it wasn’t just a store—it was their go-to place for fabric, yarn, and last-minute project supplies. While change can be daunting, it also opens doors. If you run a quilting, fabric,...
If you want to engage your community, hosting a Craft Along or Make Along (MAL) is a great way to create conversation, nurture creativity, and build relationships with new and loyal customers. At Stitchcraft, we've supported many Knit Alongs (KAL), Quilt Alongs (QAL), and Crochet...
Just because we’re all grown up doesn’t mean we stop dreaming about gifts we’d love to receive for the holiday season. Given that everyone at Stitchcraft is a dyed-in-the-wool crafter (pun intended!), we often trade our favorite crafty gift items throughout the year. With the...
At Stitchcraft Marketing, we know many of our readers are invested in both the business and the hobby of quilting (and related textile arts). It’s important to you as a maker and as a businessperson that you showcase your products as attractively as possible. In...
Every scroll, every like, and every follow holds the potential to shape your business and drive purchasing decisions. But to get that engagement, you need to have good content. To put it simply, content is king. But not all content wears the same crown. There...
Stitchcraft Marketing is back with a new round of predictions for hot crafting trends in 2024! This year readers can expect a few surprises; however, some familiar standbys return to stake a claim on crafter’s hearts. For example, an embroidery trend we included in 2022...
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are...