I first started writing knitting patterns in 2010 when I was living in China and teaching English. I wrote patterns because I couldn’t find exactly what I was looking for on Ravelry, and I had lots of ideas of the exact thing I wanted to...
The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern booklets printed by yarn companies...
For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different types of garments in project photography?...
We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more important than ever. Are you...
We had such a great response to our last post that we thought it was appropriate to delve deeper into the popularity of fingering weight yarn amongst knitters and crocheters. We found in our last post that fingering weight yarns were far more prevalent in...
We've been inspired by Bristol Ivy's stats on Ravelry, and thought we'd do some of our own research into this wonderful resource and how it can shed light for yarn makers and pattern designers in the industry. Today we looked at the number of entries for...
We've written before about the importance of patterns to support the sales of yarns. We're thrilled to work with a large community of talented designers, and we've learned quite a bit about what makes a working relationship between a designer and a yarn company successful....
If you've been in a yarn store, fiber festival, or any other place where people are buying yarn than you know that patterns sell yarn. This isn't news to anyone. The question is, are you providing enough patterns to your customers? If you're a yarn company… All...