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The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...

08 April, 2013 /

It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...

27 March, 2013 /

If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet.  Go to “advanced people search” and type in “twitter.” Select a number range in the...

05 March, 2013 /

A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns!  I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs.  I...

26 February, 2013 /

Facebook is a great platform for yarn retailers, manufacturers and yarn companies to reach out to their audience. I'm often asked, "what's the best way to build the fanbase quickly?" so I thought I'd take the time to give my feedback on this question. Although the...

20 December, 2010 /

I came across this article recently about the average value of a Facebook fan: $136.38 and I wondered what that value is for companies in the knitting industry.  Are your "fans" 28% more likely to use your yarn brand than non-fans as this article suggests?...

06 October, 2010 /

*Sigh* Today is June first,  the beginning of the summer season.  If you're in the yarn & knitting industry you know you're about to face a long summer of sluggish sales and possible cash flow troubles (unless you're lucky enough to be in a tourist...

01 June, 2010 /
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