28 Jul Tips for Using Pinterest to Drive Traffic To Your Website!
We’ve heard people tell us that blogging is dead. This simply isn’t true. We find that blogs are a driving source for quality content and a huge source of traffic from search engines and Pinterest. Pinterest can be an extremely powerful tool for marketing your crafty business when used correctly. With over 70 million users and 80% of them women this is a prime audience for the crafting industry, and we see that many crafters are using Pinterest to collect tutorials, tips, and tricks to educate and inspire their various crafty endeavors.
Today we’re taking a look at the website of one of our account managers, Mari Chiba, and her website mariknits.com. Mari also has a business account with Pinterest, which allows her to see what people are pinning from her website, which of her pins are most popular, and allows her (and us!) to better analyze what type of content is most successful on her website and Pinterest. By far the most popular pins on Pinterest from mariknits.com are a series of photo tutorials on different short row techniques. Each technique has step by step photos with captions.
- These tutorials are from 2012, and continue to drive traffic to this day. Mariknits.com sees on average 20 direct referrals from Pinterest daily.
- The images are clear, include the website where they came from, and the images can’t be separated since they were originally posted as a poster type graphic. Also the long format is ideal for Pinterest.
- The all-in-one graphic makes this easy for people to use as a quick reference.
What needs improvement:
- Since the complete tutorial is one image there’s no need for people to click back to Mari’s website.
- There haven’t been any tutorials like this since 2012! What’s with that, Mari?!
Mari also has some Youtube technique tutorials, but these have not been nearly as popular in views vs. repins of these technique graphics on her website.
- Tutorials are a great way to creating lasting content that will continue to drive traffic to your website.
- Create graphics that draw people in to click over to your website.
- Use Pinterest for business to see what types of posts are driving traffic to your site, and post more in that same style/theme.