The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of Instagram is twofold: the primary...
Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to create a winning formula for...
Pinterest is more than a social media channel - it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of all US online shoppers describe...
In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers of Time and the New...
If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and following people who use related...
Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college kids. A lot has changed since...
This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a new project for a full...
Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...
In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews, giveaways, guest blogs, project tutorials,...