Case Study: Appalachian Baby Designs

About This Project

The Goal: To generate online sales for project kits, specifically the Irish Cable Stroller Blankie.

The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Staci Perry of VeryPink.com with Appalachian Baby Designs. Staci filmed a tutorial video, showing techniques used in the pattern and then promoted the video and pattern, including a discount code for purchase, to her network of 275k YouTube subscribers and 20k Instagram followers.

The Result: The VeryPink video generated 14k+ views and sales of the Irish Cable Stroller Blankie sales doubled the investment. Additionally, visits to the Appalachian Baby website during the first month following the video increased 960%. They look forward to residual sales on the evergreen content.