Crafty Jen Crafts Logo Redesign + Style Guide Case Study

About this Project

Goal: Develop a new logo and style guide for Jen Lucas to support rebranding of the business and within a new website. 

The Strategy

Jen Lucas is a designer of knitting and crochet patterns. She wanted assistance in updating her logo and selecting colors for a new website. Inclusion of additional crafts (cross stitch and paper crafting) will be added to the website in the future. She wanted to express a creative, welcome, fun, and quirky personality with an upbeat tone.

The Results

Through our strategic branding process, we helped our client determine the right look and feel for her design. The style guide presents all the logo, font, and color information together in a one-page PDF. Jen’s “About Us” and social media links are noted at the top of the page. The main logo is displayed and shown on different backgrounds, then presented as one-color options in main colors and one-color options in secondary colors. A text logo, graphic icon, fonts, and mood board for image style are included. Colors are noted in CYMK, RGB, and hex codes.