Goal: Create a modern logo to be used across all platforms which speaks to the client’s established brand and audience.
Strategy: Work with the client to create a customer avatar and the desired brand image, which included keeping brand imagery that was important to the client. We oversaw submissions from graphic designers competing for the final job and worked with the winning designer to finesse the final logo based on client feedback.
Results: A fresh logo with a strong brand identity that the client loves.
Images: Top – New (Winning) logo; Middle – Proposed logos; Bottom – Old logo