New Logo for the BagSmith

Graphics + Creative
About This Project

The Goal: Assist The Bagsmith in freshening up their look with a new Logo

The Strategy: Seek submissions from several designers to open up a new approach to the brand

The Result: Our chosen designer did a fantastic job conveying the image we were seeking. Colorful and lively, this new logo speaks to weaving and yarns with the wavy imagery but is not confining to that alone.

The old logo is the black and white with the suitcase image.