Sealed With a Kiss Case Study

About this Project

Goal: Sealed With a Kiss wanted to expand its YouTube channel to reach a broader audience.

The Strategy

When the pandemic hit, Sealed With a Kiss, a Rowan Flagship store located in Guthrie, Oklahoma, used the opportunity to pivot to online commerce and wanted to grow its geographic reach. Owner Keely Northrup began recording daily videos, called SWAK TV, which she shared on Facebook and elsewhere to try and share her shop experience with customers who couldn’t be there in person. Over time, she switched to weekly Facebook Lives sharing new products as they arrived. Stitchcraft Marketing expanded on her fledgling YouTube channel by optimizing the channel with graphics, links, descriptions, keywords and more, including adding a gorgeous video Keely produced as a trailer. Each week Stitchcraft Marketing adds new optimized video content (Facebook Lives, tutorials, and during the holiday season “24 Days of SWAK”) to the channel.

The Results

In late 2020, Sealed With a Kiss’s YouTube channel had approximately 20 subscribers, and since then it has grown to well over 300 subscribers, with a bit of organic growth each week. The YouTube channel, as part of a larger e-commerce marketing program, has allowed Sealed With a Kiss to enjoy its best financial years ever in 2020 and 2021, with 2022 expected to again exceed the previous years.