December 2013

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The Decline of Facebook Many of our clients have noticed that their reach on Facebook posts has been decreasing. Facebook has admitted that the organic reach of business posts are declining, and stated, "We expect organic distribution of an individual page's posts to gradually decline over...

20 December, 2013 /

If you've been in a yarn store, fiber festival, or any other place where people are buying yarn than you know that patterns sell yarn. This isn't news to anyone. The question is, are you providing enough patterns to your customers? If you're a yarn company… All...

20 November, 2013 /

Last month Facebook announced that it was changing its page terms. Facebook now allows pages to run promotions through their Facebook page without the use of a third party app. What IS allowed: Collect entries by having users leave a comment Collect entries by asking users to like...

27 September, 2013 /

In order for any business to effectively and efficiently market their products they need to know their market, and this holds true for the fiber industry. With the age of the internet it's easier than ever to access a large and diverse sample group through...

19 August, 2013 /

Ravelry has changed the fiber industry in a wonderful way. It has created a platform for independent designers to publish patterns and reach a wide audience that didn't exist before it. It has also created a huge database of information that is invaluable to everyone...

31 July, 2013 /

Everyone in the fiber industry knows that patterns and samples sell yarn. Consumers love to see examples of projects that can be made with your products, and having great samples leads to stronger sales. Last year we launched the Wool Wide Web Designer Database, and we've...

12 June, 2013 /

Youtube is America's second largest search engine, and is commonly thought to hold second place throughout the world. It receives over three billion searches a month! The fiber industry is not an exception. More and more we hear people say "Oh, I just learned this new...

28 May, 2013 /

Twitter is a fast paced social media network. It's important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it's easy to miss things in the...

29 April, 2013 /
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