pattern support

Photography Trends on Ravelry

  For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different…

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A Picture Is Worth 1,000 Words

We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more…

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Ravelry: The Popularity of Fingering Weight Yarn

We had such a great response to our last post that we thought it was appropriate to delve deeper into the popularity of fingering weight yarn amongst knitters and crocheters. We found in our last post that fingering weight yarns…

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Ravelry: A gap between yarn and patterns

We’ve been inspired by Bristol Ivy’s stats on Ravelry, and thought we’d do some of our own research into this wonderful resource and how it can shed light for yarn makers and pattern designers in the industry. Today we looked…

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Tips for Successful Pattern Support Relationships

We’ve written before about the importance of patterns to support the sales of yarns. We’re thrilled to work with a large community of talented designers, and we’ve learned quite a bit about what makes a working relationship between a designer…

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Why You Need Pattern Support

If you’ve been in a yarn store, fiber festival, or any other place where people are buying yarn than you know that patterns sell yarn. This isn’t news to anyone. The question is, are you providing enough patterns to your…

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