We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more important than ever. Are you...
Perhaps you’ve heard rumblings of the new Canadian Anti-Spam law that went into effect July 1, 2014 and you’re wondering what you need to do—if anything as a yarn company or yarn shop that sends out e-newsletters to Canadian recipients. Since we deal with this...
As part of our popular pattern support program we offer photography to our clients who are creating pattern design collections with us and a photography/consulting package for independent designers looking to take their pattern photography to the next level. Today's post is a look at...
We've heard people tell us that blogging is dead. This simply isn't true. We find that blogs are a driving source for quality content and a huge source of traffic from search engines and Pinterest. Pinterest can be an extremely powerful tool for marketing your...
We had such a great response to our last post that we thought it was appropriate to delve deeper into the popularity of fingering weight yarn amongst knitters and crocheters. We found in our last post that fingering weight yarns were far more prevalent in...
We've been inspired by Bristol Ivy's stats on Ravelry, and thought we'd do some of our own research into this wonderful resource and how it can shed light for yarn makers and pattern designers in the industry. Today we looked at the number of entries for...
Are You Marketing like Dumbo or like Spider Man? For Spring Break this year I went to a bunch of theme parks in Orlando with my 11 year old daughter. Newsflash: Rides are NOT your mother’s rides anymore. The new simulator rides have you in a special...
We've written before about the importance of patterns to support the sales of yarns. We're thrilled to work with a large community of talented designers, and we've learned quite a bit about what makes a working relationship between a designer and a yarn company successful....
Facebook should be part of every company's social media marketing strategy. We've gathered our pro tips to make your channel more effective and better engage your audience. Check out our Infographic for key tips to remember! Facebook Posting Frequency For Facebook, posts tend to stay in the...