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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Best of 2022: Our most popular strategy and marketing content!
2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a few years in absence, and the world of social media and marketing continued to evolve at a breakneck pace. Here at Stitchcraft Marketing, we focused on content ...
Is it Time to Refresh Your Logo?
As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look at your brand’s personality and should convey a sense of your identity and provide a strong visual representation of your mission. While logos should remain consistent over time ...
Where Have All The Colors Gone?
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in the daily practice of exploring and utilizing color in our crafts. From popular projects like the Find Your Fade Shawl in the knitting community to year-long embroidery ...
Having an Exit Strategy
This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting a retail business is thrilling. You make plans, build out your store, and select inventory. When you finally open your doors, you’re a little high on a ...
5 Steps for a Successful Holiday Selling Season
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October. Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait until it is too late ...
How to Engage with Customers Outside of Social Media
Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken and there are hidden dangers in the sandbox. It’s also a ton of work with seemingly little reward. If the business side feels overworked, the customer side ...
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