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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Having an Exit Strategy
This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting a retail business is thrilling. You make plans, build out your store, and select inventory. When you finally open your doors, you’re a little high on a ...
5 Steps for a Successful Holiday Selling Season
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October. Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait until it is too late ...
How to Engage with Customers Outside of Social Media
Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken and there are hidden dangers in the sandbox. It’s also a ton of work with seemingly little reward. If the business side feels overworked, the customer side ...
Top 3 Things to Know About Web 3.0
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by hand or spinning yarn, the ...
Best Practices for Accessibility
What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as many people as possible. While we have traditionally thought about accessibility in reference to those with disabilities, it is really more all encompassing. Access can also refer ...
3 Strategies to Navigate Inflation
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several things you can do as ...
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