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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
What is Searchie?
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and creating membership communities to access their paid content easier. Today we’ll explore Searchie, a platform that we’re hearing about frequently as a relatively new entrant to the ...
Google Analytics 4 – What You Need to Know
In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a format that allows you to review the data, spot trends, and make informed business decisions. At Stitchcraft Marketing, we encourage our clients to take advantage of Google ...
Should I start a Patreon?
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years. Many of you are lamenting the lack of interactions, finding it increasingly more and more difficult to gain traction in the ever-evolving social media streams. We see several ...
Crafting Trends – Summer of 2022
The Stitchcraft team just returned from the inaugural h+h americas show last week in Chicago, and they kept their eyes peeled for the latest craft trends. If you didn’t attend this year’s show in person, there are still virtual spots available through July 1. And mark your calendars for next ...
What’s new in social media?
Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Since our last brief in September 2021 so much has happened, and we knew we had to keep you up to ...
Navigating Supply Chain + Manufacturing Issues
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad. Several factors continue to disrupt the ...
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