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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Top 3 Things to Know About Web 3.0
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by hand or spinning yarn, the ...
Best Practices for Accessibility
What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as many people as possible. While we have traditionally thought about accessibility in reference to those with disabilities, it is really more all encompassing. Access can also refer ...
3 Strategies to Navigate Inflation
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several things you can do as ...
What is Searchie?
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and creating membership communities to access their paid content easier. Today we’ll explore Searchie, a platform that we’re hearing about frequently as a relatively new entrant to the ...
Google Analytics 4 – What You Need to Know
In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a format that allows you to review the data, spot trends, and make informed business decisions. At Stitchcraft Marketing, we encourage our clients to take advantage of Google ...
Should I start a Patreon?
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years. Many of you are lamenting the lack of interactions, finding it increasingly more and more difficult to gain traction in the ever-evolving social media streams. We see several ...
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