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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Navigating Mobile Transactions & QR Codes
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand awareness and reach new customers. You are going to them instead of them finding you. Accepting payments on-the-go is a strong component of your booth or table ...
7 Hot Crafting Trends in 2023
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing to note as we plunge into the hot craft trends of 2023: hand crafts in general are as popular as ever. Knitting, crochet, weaving, paper crafts, embroidery, ...
Why Start a Twitch Channel?
Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn how they can reach more people, and potential new customers, with new social media platforms. How can they shake things up when it feels like they are ...
9 Top Budgeting Tips for Attending Trade Shows
Figuring out all the expenses to a trade show can make your head spin. You’ve got booth costs, travel costs, food, promotions, extras…when you add it all up, the total can take you by surprise. Today we’ve put together 9 of our best tips to help you plan your budget ...
How to Differentiate Your Craft Business in the Marketplace
The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive. Sometimes it can be hard to determine what makes you different, or how to articulate those differences to your audience. Today we’ll cover our tried and true ...
When (and How) to Hire a Marketing Agency
As a crafty entrepreneur you’re busy wearing all the hats in your business - idea creation, product development, packing and shipping, running a storefront, and, of course, marketing. When the business first starts, you’re working on building a stable business so you often try to do all the jobs yourself. ...
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