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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Business of Craft 2018 Round-Up
Business of Craft, the bimonthly podcast of Stitchcraft Marketing, explores topics and questions on the minds of crafty business owners and entrepreneurs just like you. Our host, Leanne Pressly, and guest delve deeper into the topic by clarifying the important points and sharing ways in which action can be taken ...
How to Spot Trends and Incorporate Them into Your Crafty Business
How do you know what will be trending next week, next month, or even next year? As a crafty business owner, it’s important to be aware of what’s trending (or about to!) so that you can ensure your product offerings are what crafters are looking for. Of course, the nature ...
Reflections on 2018 Predictions
Before we say goodbye to 2018, let’s take a look at some of the trends we predicted at the start of the year, and how they did (or didn’t) impact crafty businesses. Most of our predictions centered around the “making” culture at large; this in and of itself was also an ...
How to Produce Marketing-Quality Videos Using Only Your Smartphone
At Stitchcraft Marketing, we’ve taught a lot about how important video is to reaching an audience and really engaging your customer to build trust. Video can be a perfect tool because it’s moving, it’s dynamic, and for the first time the average person has the opportunity to produce their own ...
Hot New Topic: Making Things
In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the site is currently a web-based application that houses knitting patterns and a variety of tools for designers and knitters. The platform provides digital-only versions of patterns and ...
Understanding Email Metrics
Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among Stitchcraft clients, email newsletters are the number one tool for return on investment for business to consumer (B2C) clients. To ensure your email campaigns are successful, you ...
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