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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Revisiting Voice Search
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your business has adapted itself to ...
Considerations in Changing your Business Name
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your brand’s personality and your story. ...
Navigating the Changing Landscape of Influencer Marketing
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for your business), then it is likely you have witnessed the rise of the influencer in recent years. These power users have flooded Instagram’s feed, the most recognizable ...
How to Craft a Better Business: Heather Zoppetti Stitch Sprouts
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We hope you’ll enjoy ...
TNNA Summer Show 2019 Recap
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and get a sneak peek of what’s coming in the fall! Today we’ll share with you a few of the things we found! Our Craft Clients First of all, we’d ...
Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your customers to make frequent purchases but also reinforces the meaningful and mutually beneficial relationship you share. Rewards can take many forms: discounts on future purchases, free shipping, ...
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