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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How to Craft a Better Business: Heather Zoppetti Stitch Sprouts
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We hope you’ll enjoy ...
TNNA Summer Show 2019 Recap
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and get a sneak peek of what’s coming in the fall! Today we’ll share with you a few of the things we found! Our Craft Clients First of all, we’d ...
Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your customers to make frequent purchases but also reinforces the meaningful and mutually beneficial relationship you share. Rewards can take many forms: discounts on future purchases, free shipping, ...
2019 Trends in Social Media and Marketing
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once you know your product offerings are on trend, what is the best way to market them? Let’s talk about the best ways to reach your customers in ...
2019’s Hottest Sewing Trends
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article on 2019’s Hottest Craft Trends, we’re seeing lots of makers eager to try new things. As a fabric store owner, this is a great opportunity to attract ...
How to prepare for the seasonal slow down in Fiber Crafts
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s not surprising that craft businesses ...
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