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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How to Prepare for a Communications Crisis in Your Business
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and clients that work with you give credibility to potential customers, and how you respond to negative reviews is particularly important. There’s an old quote that says “a ...
Standing Out in a Crowded Crafting Community
Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you feeling like you are drowning in a sea of similar offerings. It is critical to create a unique presence that enables your business to stand out among ...
Crafting a Podcast
In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn how to do new things right from your home using Google and YouTube. These days recording quick audio or video files explaining how to do specific projects ...
Automated vs. Native Posting: How To Increase Engagement for your Crafty Business
When you’re managing a crafting business, it can be tempting to sign up for automated services that promise to cross-post your social media posts for you. After all, time is a limited resource and the idea of having to go to several different sites to post content beyond your own ...
Pinterest Update: 4 new tools you should know about
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires. This could be techniques or ...
2019’s Hottest Craft Trends
It’s the start of a new year and we’re on the search for this year’s crafting trends. The Stitchcraft team just returned from AFCI’s Creativation 2019 with loads of creative ideas and eye-catching photos. Here’s an overview of the trends we spotted at the show! Small Projects for Dabblers We know from ...
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