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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Pinterest Update: 4 new tools you should know about
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires. This could be techniques or ...
2019’s Hottest Craft Trends
It’s the start of a new year and we’re on the search for this year’s crafting trends. The Stitchcraft team just returned from AFCI’s Creativation 2019 with loads of creative ideas and eye-catching photos. Here’s an overview of the trends we spotted at the show! Small Projects for Dabblers We know from ...
Diversity & Inclusion at Stitchcraft Marketing
As some of you are aware, there is an ongoing discussion in the crafting community surrounding racism and a lack of inclusion of Black and Indigenous People/Persons of Color (BIPOC). This past week, Stitchcraft Marketing, through one of our clients, was involved in a difficult and complex discussion about this ...
Choosing Between Blogging or Social Media When You’re Pressed For Time
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is a lot more work than ...
How Rising Wool Prices Impact the Yarn Industry
Increases in the Price of Wool and How it Affects the Knitting Market You may not have realized it yet, but wool prices are on the rise. According to a February 2018 article in the Wall Street Journal, “In Australia, which produces the bulk of merino wool used by major clothing ...
How to Improve Your Social Media Presence with Face-to-Face Interactions
No matter what your crafty business, you need social media presence to be competitive in today’s world. With so many people utilizing a wide range of platforms, it’s never been easier to engage with your audience. Whether you’re a blogger, a business owner, or a marketer, having a strong social ...
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