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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Hot New Topic: Making Things
In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the site is currently a web-based application that houses knitting patterns and a variety of tools for designers and knitters. The platform provides digital-only versions of patterns and ...
Understanding Email Metrics
Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among Stitchcraft clients, email newsletters are the number one tool for return on investment for business to consumer (B2C) clients. To ensure your email campaigns are successful, you ...
SSL Certificates for Your Website and How They are Helping You Rank on Google
These days, internet privacy has never been more important. With social media sites mining our data for businesses and hackers trying to steal our financial information, everyone has to be extra cautious and vigilant when online. Google thinks so too. Everyone’s favorite search engine uses a lot of different variables ...
Create an Effective B2B Drip Marketing Campaign
A drip marketing campaign can be an effective tool to turn prospects into customers. But what is drip marketing? How can it best be deployed by manufacturers, wholesalers and business service providers? In this article, we’ll explain the process and value of drip marketing, show you an example of a drip ...
5 Fall Craft Trends to Watch
With the holidays just around the corner, you may already be stocking your shelves with fresh new products in anticipation. While many of the tools and supplies your customers use most never go out of style, here are 5 of the hottest craft trends to keep on your radar, and ...
Updating Your Logo
Brand Refresh: How do you know when it’s time to update your logo? Besides your company name and perhaps your website, your logo is one of the most important assets your crafty company can have. It’s critical, then, that your logos are always putting your best foot forward in terms of ...
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