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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Changing directions: Diversifying products without alienating your existing clientele
As your business grows, change is inevitable. Maybe you need to change suppliers, maybe the fabric you use or the yarn base you dye isn’t available anymore, or maybe you just want to experiment with something new to fulfill the next phase of your creative vision. But when you already ...
Creating and Managing an Effective Content Marketing Program
Festivals and consumer events are a terrific way to introduce new customers to your company. The opportunity to touch and try your product can be just what the maker needs to finalize the decision to buy. But how can you maintain this new relationship when the festival is over? Of ...
Branded Content on Facebook: Policies and Pitfalls
In April 2016, Facebook rolled out its Branded Content tool as a way to streamline the collaboration between content creators and business partners. When this tool is used to tag a sponsoring brand on a post, both the creator and the sponsor are able to view reach and engagement statistics, ...
Spring Cleaning: Refreshing Your Web Presence
Spring has sprung and while some places are still digging out of the snow, many places are enjoying blooming buds, sunshine and greenery. Today we’re going to talk about how you can take advantage of this beautiful spring season to refresh your web presence. Look and Feel The first thing your customers ...
What is Dark Social and Why Should You Care?
Dark social sharing is what happens when people share content via private networks and messaging apps such as email, text, WhatsApp and Facebook Messenger. These shares are called dark because they are hard to track and quantify. Dark social is traffic that’s not attributed to a known source, such as ...
The New Trend in Marketing: Voice Search
Today we’re going to discuss a hot new trend in marketing, voice search. WHAT IS VOICE SEARCH? Voice search is using your voice, and your words, to request assistance from a digital virtual assistant. Think about Siri from Apple or Alexa from Amazon; these are two of the most popular voice ...
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