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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Ravelry: A gap between yarn and patterns
We've been inspired by Bristol Ivy's stats on Ravelry, and thought we'd do some of our own research into this wonderful resource and how it can shed light for yarn makers and pattern designers in the industry. Today we looked at the number of entries for various yarn weights versus patterns. ...
Is your Marketing like Dumbo or like the Amazing Spider Man?
Are You Marketing like Dumbo or like Spider Man? For Spring Break this year I went to a bunch of theme parks in Orlando with my 11 year old daughter. Newsflash: Rides are NOT your mother’s rides anymore. The new simulator rides have you in a special interactive car that moves in ...
Tips for Successful Pattern Support Relationships
We've written before about the importance of patterns to support the sales of yarns. We're thrilled to work with a large community of talented designers, and we've learned quite a bit about what makes a working relationship between a designer and a yarn company successful. We've also learned what can ...
Facebook Pro Tips
Facebook should be part of every company's social media marketing strategy. We've gathered our pro tips to make your channel more effective and better engage your audience. Check out our Infographic for key tips to remember! Posting Frequency For Facebook, posts tend to stay in the newsfeed longer than on other social ...
Are you a #hashtagnovice?
You may have noticed what used to be known as the pound sign on your phone showing up all over social media channels, print ads, and in the corner of the screen on your favorite TV show. Welcome to the # (hashtag). If you aren't utilizing hashtags on your social ...
Is It Time To Shift Your Online Advertising Budget?
The Decline of Facebook Many of our clients have noticed that their reach on Facebook posts has been decreasing. Facebook has admitted that the organic reach of business posts are declining, and stated, "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work ...
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