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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Does your blog need a disclaimer?
If you answered yes to any of the items above, including a disclaimer within each blog posts with sponsored or affiliate content is advisable to maintain the integrity of your blog. We recommend letting readers know that you received an item for free in exchange for review or that you ...
A Picture Is Worth 1,000 Words
We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more important than ever. Are you diminishing all of your marketing ...
Best Practices for E-newsletters & New Canadian Anti-spam Law
Perhaps you’ve heard rumblings of the new Canadian Anti-Spam law that went into effect July 1, 2014 and you’re wondering what you need to do—if anything as a yarn company or yarn shop that sends out e-newsletters to Canadian recipients. Since we deal with this all the time at Stitchcraft ...
Behind The Scenes of a Stitchcraft Photo Shoot
As part of our popular pattern support program we offer photography to our clients who are creating pattern design collections with us and a photography/consulting package for independent designers looking to take their pattern photography to the next level. Today's post is a look at all the work that goes ...
Tips for Using Pinterest to Drive Traffic To Your Website!
We've heard people tell us that blogging is dead. This simply isn't true. We find that blogs are a driving source for quality content and a huge source of traffic from search engines and Pinterest. Pinterest can be an extremely powerful tool for marketing your crafty business when used correctly. With ...
Ravelry: The Popularity of Fingering Weight Yarn
We had such a great response to our last post that we thought it was appropriate to delve deeper into the popularity of fingering weight yarn amongst knitters and crocheters. We found in our last post that fingering weight yarns were far more prevalent in the Ravelry database but there ...
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