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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Tips for Using Pinterest to Drive Traffic To Your Website!
We've heard people tell us that blogging is dead. This simply isn't true. We find that blogs are a driving source for quality content and a huge source of traffic from search engines and Pinterest. Pinterest can be an extremely powerful tool for marketing your crafty business when used correctly. With ...
Ravelry: The Popularity of Fingering Weight Yarn
We had such a great response to our last post that we thought it was appropriate to delve deeper into the popularity of fingering weight yarn amongst knitters and crocheters. We found in our last post that fingering weight yarns were far more prevalent in the Ravelry database but there ...
Ravelry: A gap between yarn and patterns
We've been inspired by Bristol Ivy's stats on Ravelry, and thought we'd do some of our own research into this wonderful resource and how it can shed light for yarn makers and pattern designers in the industry. Today we looked at the number of entries for various yarn weights versus patterns. ...
Is your Marketing like Dumbo or like the Amazing Spider Man?
Are You Marketing like Dumbo or like Spider Man? For Spring Break this year I went to a bunch of theme parks in Orlando with my 11 year old daughter. Newsflash: Rides are NOT your mother’s rides anymore. The new simulator rides have you in a special interactive car that moves in ...
Tips for Successful Pattern Support Relationships
We've written before about the importance of patterns to support the sales of yarns. We're thrilled to work with a large community of talented designers, and we've learned quite a bit about what makes a working relationship between a designer and a yarn company successful. We've also learned what can ...
Facebook Pro Tips
Facebook should be part of every company's social media marketing strategy. We've gathered our pro tips to make your channel more effective and better engage your audience. Check out our Infographic for key tips to remember! Posting Frequency For Facebook, posts tend to stay in the newsfeed longer than on other social ...
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