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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
The Do’s and Don’ts of Instagram
In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also updated our FREE 7-page PDF Guide ...
The Importance Of Instagram
Is your company active on Instagram? Today's blog post is all about why every company should have an Instagram presence. Instagram is visual--as a business catering to creative people a visual medium is the perfect way to connect and inspire your target consumer. What knitter doesn't want to see beautiful new ...
Maximize Twitter with these 3 Easy Tips
We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your business. By spending just a ...
6 Ways to Write Professional Product Reviews
Set yourself apart from the blogosphere with these 6 easy steps to writing polished product reviews every time! Do your research. Take a few moments to visit the company website to learn more about their products & philosophy. Read the packaging or label - there is often a surprising amount of ...
Does your blog need a disclaimer?
If you answered yes to any of the items above, including a disclaimer within each blog posts with sponsored or affiliate content is advisable to maintain the integrity of your blog. We recommend letting readers know that you received an item for free in exchange for review or that you ...
A Picture Is Worth 1,000 Words
We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more important than ever. Are you diminishing all of your marketing ...
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