Social Media Updates In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Now that we’re in the latter half of 2021 we decided it was time to check in again...
Content Community If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance. Online content communities became a necessity during lockdown as the only means of gathering together to share projects, news, and just...
Blogging 101 Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and 90s, with global communities like LiveJournal and Blogger, blogs were a means to reach people anywhere in the world. So it only...
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll...
Social Media Marketing Are you so busy running your crafty business that social media marketing falls by the wayside? We know you’re one person (or a few people) trying to wear all the hats, and building social media platforms and a healthy newsletter list can seem...
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a website, alt tags (or alt text) live within HTML coding and describe in some detail the images being displayed on your website....
You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of this content into your social media marketing plan. User Generated Content might be one of the most important organic means of generating...
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...