Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features...
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved difficult—though not impossible—to forecast. Our tried and true sources were absent due to COVID-19; TNNA has suspended operations for the time being,...
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and social media. Back in February we published our best guesses at the 2020 Trends in Crafting. Now it’s time to revisit those...
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do they decide what to offer? And how do they know what will trend this season? The answer, at least in part, is...
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and small. But what does that phrase really mean? How can you attract and retain customers if you are giving things away for...
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back to normal. But the coronavirus is still spreading in our communities. While researchers are working around the clock to develop a vaccine,...
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the event host, community teachers, speakers, and of course, smaller vendors. But what if you could avoid canceling altogether and instead use a...
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow crafters is exactly what your customers are craving right now, and technology allows us to make these connections more easily than before. Now...