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About this Project Goal: Koelnmesse launched their first American trade show in 2022. While Koelnmesse has been running the h+h cologne trade show successfully in Europe for over 40 years, h+h americas was the company’s debut offering in the craft industry in the United States. Therefore,...

[embed]https://youtu.be/QXf1mYsv6Bo[/embed] The Goal: Create a series of videos to help tell the story of Mountain Meadow Wool. We wanted to engage customers and help them feel a personal connection with the company and the individual ranchers where the wool originated from. The Results: We created one feature “storytelling” video,...