Archive

The Goal: To grow Business to Consumer (B2C) newsletter mailing list. The Strategy: Using generosity marketing tactics for lead generation, Eucalan offered a free crochet pattern from well-known designer Kristin Omdahl, with whom they have an ongoing product relationship through their Wrapture delicate wash. We created...

The Goal: Knitter’s Pride wanted to sponsor an influencer who could create a series of engaging craft videos to highlight their wide array of knitting and crochet tools. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Knitter’s Pride to Vickie Howell, noted...

About This Project The Goal: To generate online sales for project kits, specifically the Irish Cable Stroller Blankie. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Staci Perry of VeryPink.com with Appalachian Baby Designs. Staci filmed a tutorial video, showing techniques used in...

About this project: The Goal: To increase revenue and conversion rates from automation emails.     The Strategy: Segment automation emails based on past purchasing behavior. We decided on three segments based on which product groups have the highest volume of sales: Spinning, Weaving, and a General catchall...

The Goal: To grow B2C newsletter list & increase sales for the new online store. The Strategy: Utilized generosity marketing tactics for lead generation by offering two free patterns to newsletter subscribers (one knit and one crochet). We re-photographed two existing patterns in updated colors...

The Goal: Indie Designer, Jen Lucas came to us seeking a photo upgrade for her designs.  Our design specialist, Mari Luke teamed up with  Photographer Caro Sheridan to produce a series of photos worthy of Jen’s fantastic design acumen! See all her designs at http://jenlucasdesigns.com The Result: Our...