The Goal: Generate sales for Kraemer Yarns, particularly for yarns for spring and summer months (cotton/acrylic blends). The Strategy: Stitchcraft Marketing worked with its exclusive partner relationships to secure pattern placement for the Spring 2019 issue in Knitty, a popular web-based knitting magazine. Stitchcraft Marketing then...
The Goal: Assist Fairmount Fibers in launching new products through product reviews by influencers on social media. The Strategy: Stitchcraft Marketing worked with its extensive reviewer and influencer network to connect the client to potential reviewers. Materials were sent to a select group, and the resulting...
The Goal: Knitter’s Pride wanted to sponsor an influencer who could create a series of engaging craft videos to highlight their wide array of knitting and crochet tools. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Knitter’s Pride to Vickie Howell, noted...
About This Project The Goal: To generate online sales for project kits, specifically the Irish Cable Stroller Blankie. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Staci Perry of VeryPink.com with Appalachian Baby Designs. Staci filmed a tutorial video, showing techniques used in...
About this project: The Goal: To increase revenue and conversion rates from automation emails. The Strategy: Segment automation emails based on past purchasing behavior. We decided on three segments based on which product groups have the highest volume of sales: Spinning, Weaving, and a General catchall...
The Goal: Help our clients introduce their products into the European market. The Strategy: Combine resources and represent four of our clients at the H+H Show in Cologne, Germany. The Result: Two clients had distributors interested in carrying their products in Europe. We delivered a packet to...
The Goal: Garner greater attention for Feel Good’s SilverSpun yarn The Strategy: Design a pattern that worked well with just one skein. Get it out to the masses! The Result: Our talented in-house designer Mari Ciba created this clever pattern to utilize the conductive properties of SilverSpun...