About this Project Goal: Film the Stitchcraft Marketing team as they share insights about trending crafts to create a polished, edited video interspersing narrative and imagery. This video could then be atomized, and the new content reused as Reels, YouTube Shorts, and other social media content. The...
About this Project Stitchcraft Marketing strives to be an early adopter of new technologies, learning and testing them to our clients best advantage. In this project, we tested Pinterest’s new Story Pins format for clients in an effort to increase brand awareness and engagement. The Strategy In April...
The Goal: Develop an editorial calendar each month to coordinate all social media campaigns and tie them to larger strategic planning efforts. Create engaging content and schedule content across social media platforms to create seamless marketing campaigns. The Strategy: We developed organizational processes to support the client’s stated...
Goal: Develop a new logo for Baskets of Yarn to support rebranding of the business. The Strategy: Baskets of Yarn started as a retail yarn shop in North Carolina. Over the past few years, the client has expanded to include the fabric and embroidery sectors and...
The Goal: Knitter’s Pride wanted to sponsor an influencer who could create a series of engaging craft videos to highlight their wide array of knitting and crochet tools. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Knitter’s Pride to Vickie Howell, noted...
The Goal: To build trust and brand awareness among parents by instructing consumers on how Eucalan Delicate Wash can help clean a specialty item. Here we focused on a child’s favorite stuffed toy that has non-removable electronics. The Strategy: Parents frequently turn to the internet with day-to-day questions....