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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Authentic Versus Aspirational Content
Every scroll, every like, and every follow holds the potential to shape your business and drive purchasing decisions. But to get that engagement, you need to have good content. To put it simply, content is king. But not all content wears the same crown. There are two paths to choose ...
Subsidizing Customer Acquisition Costs through Community Building
The craft retailer industry, known for its creativity and passion, faces unique challenges, particularly in acquiring and retaining customers. One of the most significant hurdles is the high cost of customer acquisition (CAC). As the digital landscape grows more competitive, traditional marketing methods can seemingly drain resources. However, an effective ...
Gen Z Marketing Funnel
Have we broken the marketing funnel? It seems cliché to say that the world is a different place than it was a few years ago, but it’s worth repeating—particularly in regards to marketing. Has your marketing kept up with the times? Not only has the world changed, your customer’s habits have ...
Meta Verified for Facebook + Instagram: Cost & Benefits
Businesses on Facebook and Instagram now have the option to become Meta Verified. But what does that mean? Aside from a neat blue checkmark—the now-ubiquitous badge communicating you are “verified and authentic” on the internet—what does being Meta Verified do for you on Meta Business Suite? Let’s break down the Meta ...
How To Write An SEO Blog Post
Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start. Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you many times. As an authority ...
How To Work With A Marketing Agency
As a craft business owner, you’re probably overwhelmed with opportunities and demands on your time. You know that you cannot do it all, but you also know that you love the energy and growth that comes with nurturing a business you believe in. How can you approach the task of ...
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