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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Meta Verified for Facebook + Instagram: Cost & Benefits
Businesses on Facebook and Instagram now have the option to become Meta Verified. But what does that mean? Aside from a neat blue checkmark—the now-ubiquitous badge communicating you are “verified and authentic” on the internet—what does being Meta Verified do for you on Meta Business Suite? Let’s break down the Meta ...
How To Write An SEO Blog Post
Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start. Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you many times. As an authority ...
How To Work With A Marketing Agency
As a craft business owner, you’re probably overwhelmed with opportunities and demands on your time. You know that you cannot do it all, but you also know that you love the energy and growth that comes with nurturing a business you believe in. How can you approach the task of ...
7 Hot Crafting Trends in 2024
Stitchcraft Marketing is back with a new round of predictions for hot crafting trends in 2024! This year readers can expect a few surprises; however, some familiar standbys return to stake a claim on crafter’s hearts. For example, an embroidery trend we included in 2022 and 2023 refuses to give ...
Why a Welcome Sequence Matters
In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays a pivotal role in business ...
You Have Last Year’s Numbers, Now What?
You might think it’s best to run your crafty business based on either your customers or your numbers - not both. Or you may let knowledge of one dictate your big decisions and goals over the other. At Stitchcraft, we get that it seems easier to follow your favorite customer’s ...
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