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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How to Craft a Better Business: Lisa Chamoff, Indie Untangled
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We hope you’ll enjoy reading and ...
How To Start An Ambassador Program
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least it can seem that way, as the former is more quantifiable in the immediate while the latter can take time to build. However, buying likes and follows ...
Battling Slow Web Traffic
The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy comes with an inherent drawback; as easy as it is to click a link and find what you want, it’s just as easy to click away towards ...
7 Steps for Freshening Up Your Website in 7 Days
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a website that is outdated or doesn’t allow your customers to find what they’re looking for right away, you’re missing out on the opportunity to start building your ...
How to Craft a Better Business: Felicia Lo, Sweet Georgia
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We hope you’ll enjoy reading and ...
Revisiting Voice Search
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your business has adapted itself to ...
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