WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Battling Slow Web Traffic
The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy comes with an inherent drawback; as easy as it is to click a link and find what you want, it’s just as easy to click away towards ...
7 Steps for Freshening Up Your Website in 7 Days
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a website that is outdated or doesn’t allow your customers to find what they’re looking for right away, you’re missing out on the opportunity to start building your ...
How to Craft a Better Business: Felicia Lo, Sweet Georgia
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We hope you’ll enjoy reading and ...
Revisiting Voice Search
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your business has adapted itself to ...
Considerations in Changing your Business Name
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your brand’s personality and your story. ...
Navigating the Changing Landscape of Influencer Marketing
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for your business), then it is likely you have witnessed the rise of the influencer in recent years. These power users have flooded Instagram’s feed, the most recognizable ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!