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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Taking Care of Your Craft Business During the Coronavirus Outbreak
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the coronavirus has spread across the globe with stunning speed, bringing widespread economic disruption, illness, and sometimes death. As of this writing, there are more than 3300 confirmed cases ...
How to Write a Social Media Policy For Your Business
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic. Consumers appreciate feeling as if ...
Becoming a Destination – Increasing Traffic to your Brick and Mortar Craft Store
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of respondents said they are more ...
2020 Trends in Crafting
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and the TNNA Winter Show, and this year, both of these shows were combined into one one giant craft show on the weekend of January 16-20 - the ...
Utilizing Instagram as a Sales Platform
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles on a daily basis. More ...
Making the Most of Your Advertising Budget
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty business in 2020 and beyond! Successful advertising is crucial to growing your customer base and in turn, your crafty business. With scarce resources and a plethora of advertising ...
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