WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Making the Most of Your Advertising Budget
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty business in 2020 and beyond! Successful advertising is crucial to growing your customer base and in turn, your crafty business. With scarce resources and a plethora of advertising ...
Business of Craft 2019 Podcast Recap
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the crafts industry. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately ...
2019 Trend Predictions – How Did We Do?
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a look back at how we did! Craft Trends After attending the Creativation show in Phoenix in January 2019, we penned 2019’s Hottest Craft Trends and highlighted above all else, ...
Giving Back – Crafting for Charity
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns to those less fortunate than us. As crafters, it’s natural to want to give back via something warm and cozy that we’ve created. Today we’ve rounded up ...
How to Craft a Better Business: Lisa Chamoff, Indie Untangled
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and successes? We hope you’ll enjoy reading and ...
How To Start An Ambassador Program
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least it can seem that way, as the former is more quantifiable in the immediate while the latter can take time to build. However, buying likes and follows ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!