Are You Marketing like Dumbo or like Spider Man? For Spring Break this year I went to a bunch of theme parks in Orlando with my 11 year old daughter. Newsflash: Rides are NOT your mother’s rides anymore. The new simulator rides have you in a special...
We've written before about the importance of patterns to support the sales of yarns. We're thrilled to work with a large community of talented designers, and we've learned quite a bit about what makes a working relationship between a designer and a yarn company successful....
Facebook should be part of every company's social media marketing strategy. We've gathered our pro tips to make your channel more effective and better engage your audience. Check out our Infographic for key tips to remember! Facebook Posting Frequency For Facebook, posts tend to stay in the...
You may have noticed what used to be known as the pound sign on your phone showing up all over social media channels, print ads, and in the corner of the screen on your favorite TV show. Welcome to the # (hashtag). If you aren't...
The Decline of Facebook Many of our clients have noticed that their reach on Facebook posts has been decreasing. Facebook has admitted that the organic reach of business posts are declining, and stated, "We expect organic distribution of an individual page's posts to gradually decline over...
If you've been in a yarn store, fiber festival, or any other place where people are buying yarn than you know that patterns sell yarn. This isn't news to anyone. The question is, are you providing enough patterns to your customers? If you're a yarn company… All...
Last month Facebook announced that it was changing its page terms. Facebook now allows pages to run promotions through their Facebook page without the use of a third party app. What IS allowed: Collect entries by having users leave a comment Collect entries by asking users to like...
In order for any business to effectively and efficiently market their products they need to know their market, and this holds true for the fiber industry. With the age of the internet it's easier than ever to access a large and diverse sample group through...
Ravelry has changed the fiber industry in a wonderful way. It has created a platform for independent designers to publish patterns and reach a wide audience that didn't exist before it. It has also created a huge database of information that is invaluable to everyone...