It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business is likely feeling the effects. In our previous blog post, Taking Care of Your Craft Business During the Coronavirus Outbreak, we covered...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic expansion on record. Economists have been warning us that a recession is inevitable. Whether it will be caused by changes in trade...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the coronavirus has spread across the globe with stunning speed, bringing widespread economic disruption, illness, and sometimes death. As of this writing, there are...
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and the TNNA Winter Show, and this year, both of these shows were combined into one one giant craft show on the weekend...
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the crafts industry. Each episode explores a topic by breaking it down to clarify not just why these points are important for your...
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a look back at how we did! Craft Trends After attending the Creativation show in Phoenix in January 2019, we penned 2019’s Hottest Craft Trends...
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns to those less fortunate than us. As crafters, it’s natural to want to give back via something warm and cozy that we’ve...
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your...