About this Project Goal: Film the Stitchcraft Marketing team as they share insights about trending crafts to create a polished, edited video interspersing narrative and imagery. This video could then be atomized, and the new content reused as Reels, YouTube Shorts, and other social media content. The...
About this Project Goal: Develop a new logo and style guide for Jen Lucas to support rebranding of the business and within a new website. The Strategy Jen Lucas is a designer of knitting and crochet patterns. She wanted assistance in updating her logo and selecting colors for...
About this Project Goal: Develop an avatar (mascot) for Quilt Mayhem. The Strategy Quilt Mayhem is a quilting store located in Snohomish, WA. The mascot will be used in marketing and social instances. Stitchcraft Marketing discussed the characteristics of the desired mascot considering the company tone and...
Goal: Develop a new logo for Baskets of Yarn to support rebranding of the business. The Strategy: Baskets of Yarn started as a retail yarn shop in North Carolina. Over the past few years, the client has expanded to include the fabric and embroidery sectors and...
The Goal: Produce seasonal pattern collections of inspiring designs with well-known designers using Miss Babs yarns. Release dates should coincide with events that Miss Babs attends for maximum sales opportunities. The Strategy: Over several seasons we developed a network of reliable, well-known designers; implemented a designer...
To increase followers on social media while also growing the newsletter mailing list for Crosscut Sewing Co....
The Goal: While working under a tight deadline, produce an e-book of knitting patterns for sale on the Green Mountain Spinnery website. Deliver a fresh design that complement’s the client’s well-branded design aesthetic and existing pattern books. The Strategy: We developed mood boards, coached the client on the...
The Goal: Launch new pattern collections for Spring and Fall every year. The Strategy: Focus on attracting top caliber designers with an offer to designers that included shared rights, managing all the tech editing, pattern layout, and fantastic photography. The Result: Through our vast network of nearly...