About this Project Goal: Develop an avatar (mascot) for Quilt Mayhem. The Strategy Quilt Mayhem is a quilting store located in Snohomish, WA. The mascot will be used in marketing and social instances. Stitchcraft Marketing discussed the characteristics of the desired mascot considering the company tone and...
About This Project Goal: Develop a new logo for Wooden Gate Quilts to support rebranding of the business. The Strategy: Wooden Gate Quilts is a quilting store located in Danville, CA. They wanted to update their logo to one that would better convey their mission to build...
Goal: Develop a new logo for Baskets of Yarn to support rebranding of the business. The Strategy: Baskets of Yarn started as a retail yarn shop in North Carolina. Over the past few years, the client has expanded to include the fabric and embroidery sectors and...
The Goal: Produce seasonal pattern collections of inspiring designs with well-known designers using Miss Babs yarns. Release dates should coincide with events that Miss Babs attends for maximum sales opportunities. The Strategy: Over several seasons we developed a network of reliable, well-known designers; implemented a designer...
About this project: The Goal: To assist Brooklyn Haberdashery in creating a brand new look for the brand. The Strategy: The client had only formerly had sketches and didn't have the time or the energy to hire a designer and get this job done. We assisted in seeking...
To increase followers on social media while also growing the newsletter mailing list for Crosscut Sewing Co....
The Goal: While working under a tight deadline, produce an e-book of knitting patterns for sale on the Green Mountain Spinnery website. Deliver a fresh design that complement’s the client’s well-branded design aesthetic and existing pattern books. The Strategy: We developed mood boards, coached the client on the...
The Goal: Launch new pattern collections for Spring and Fall every year. The Strategy: Focus on attracting top caliber designers with an offer to designers that included shared rights, managing all the tech editing, pattern layout, and fantastic photography. The Result: Through our vast network of nearly...
The Goal: Assist The Bagsmith in freshening up their look with a new Logo The Strategy: Seek submissions from several designers to open up a new approach to the brand The Result: Our chosen designer did a fantastic job conveying the image we were seeking. Colorful and...
The Goal: Gain greater exposure for Knitter’s Pride Needles utilizing YouTube as a platform. The Strategy: Collaborate with YouTube Knitting sensation Staci Perry to produce a series of videos for her Very Pink Knits Channel in order to capture interest from her audience of nearly 90...