07 Jan 15 Additional Easy & Compelling Video Ideas For Instagram Reels
We recently shared 15 great ideas for video reels, and now we’re back with even more suggestions for filming your next viral social media video! We know that creating a consistent stream of high-performing short video content is a top priority—and it’s also one of the hardest content pieces for many craft businesses to strategize and produce.
However, you don’t need to reinvent the wheel for your short video content. We’ve curated a list of videos created by content creators that you can copy to make your own videos. We’ve also linked to trending audio used in these videos, so remember to bookmark this page and the link above to always have great content on hand!
1. Just Having Fun – Product/Project Showcase
@gbmotherhen🍂Sweater weather 🍂♬ original sound – Saturday Night Live – SNL
The first video reel on our list is super easy, and as the title suggests, it’s all about just having fun. Film 3-5 second clips showcasing a product, project or feeling—sweaters, quilt blocks, yarn, embroidery floss, patterns, frustration over unfinished projects, etc—and pair it with some trending audio. Struggling to identify good audio? The above video pairs the popular SNL-helmed “sweater weather” audio with women wearing sweaters, which hits the nail directly on the head. But your audio choice doesn’t need to be so overt. There are lots of examples from tv shows of characters being frustrated and over it (great for pairing with a UFO video, or a late-in-the-holiday-season-and-trying-to-finish-projects video), or excited about something, or looking forward to something, or gushing over the beauty of something, that you can easily pair with your video. We’re in the realm of the creative and colorful—a song as simple as Kermit the Frog’s Rainbow Connection can work for a fiber or fabric showcase video!
2.The Lioness Does Not Concern Herself
@hayley_quilts Always ready for a new sewing project 🧵🪡 #fyp #trendingaudio #quiltersoftiktok #newproject #lioness ♬ original sound – 𝖮𝖮𝗌𝗋𝗎𝗇𝗐𝖺𝗒
This format works for several types of video content. The lioness does not concern herself with:
- Too many unfinished projects. She simply starts a new one.
- Too much yarn in her stash. She knows there’s a project for every skein.
- Too much fabric in her shopping cart. Fabric is life.
- A small mistake in her knitting/crocheting/stitching. Mistakes make projects unique.
Film the thing your lioness is unbothered by, lay appropriate TOS (text on screen) over it, and hit publish!
3. Relatable Frustrations/Inadequacies
@sewmaggiequilts But why does it feel like rocket science until you actually just read it? #sewtok #quilttok ♬ I can’t – CalebCity
Both brand new baby crafters and practiced crafters have faced frustrations when trying to parse a particularly wordy pattern or set of project instructions. Nothing is more relatable than going wide-eyed at the prospect of deciphering a verbose, multi-step project. This video pairs humorous audio with a simple edit featuring the pattern/project in question, and the reaction to it. Don’t be afraid to copy trends like these using the audio everyone else is using—it’s a great way to ride the algorithm on the audio’s virality.
Here is another great example of this type of video content:
@make_it_with_mar I love stepping out of my comfort zone and learning new knitting skills. But sometimes I have to read the pattern five times and watch 4 tutorials and send a prayer to the universe that I’m doing it the right way #knitting #crafty ♬ original sound – Nic 🍒🍋🍉🍓
4. Promote Education Without Saying It
@snakeandskein When someone tells us they don’t know how to knit. 👀 #knitting #crochet ♬ original sound – StyleSplash-1
This is another example of using trending audio to film a humorous and relatable video reel. It’s also a very smart way to promote your classes and educational offerings without the outright sales pitch. Once again, the trending audio piece is a big component of what makes it so great—bookmark it for later!
5. This is Jill or A Little Bit of Monica
@feralandfrayed Lil shithead #quiltersoftiktok #quilttops #fruitquilt #ginghamquilt #halloweenquilt ♬ original sound – Loki Rothman
This trending audio is perfect for showcasing products or projects, but you can also use any audio that lists things or names people. A song like Mambo Number Five would work in this context (A little bit of Monica in my life, A little bit of Erica by my side, A little bit of Rita is all I need, etc).
6. You Made That? Katy Perry
@thelittlebarnofcalm Quilted bow trial = 100% success might make a christmas one next#quilt #quilting #sewingmywayto10k #sewingroom #tilda ♬ You made that – Samantha Bolton
This trending audio from Katy Perry is perfect for showcasing projects made by your customers in classes you currently offer. Just shoot video of the projects, lay the audio over, and drop some TOS at the end about signing up for the course.
7. Hold Up a Sign with a Friend
@moodfabrics Can you blame us? 💁♀️#MoodFabrics #FabricSugarDaddy #NewCreators #Sewists ♬ original sound – Mood Fabrics
This fun video reel keeps eyes on the screen until the very end, because the viewer is waiting for the right sign to pop up. It’s a cute format for injecting your sense of humor into your content, too, as you think of good answers for the first few signs that are “wrong.” You can also play with the format of the first sign. ”We Are Looking For” is great, but also consider “We Love Yarn/Fabric Because,” “We Don’t Like,” or “We Can’t Wait For,” etc.
8. Can We Skip To The Good Part
@nynkescorner Well, guess I’m gonna go and finish these then! Getting back into it after being on holiday for a week by sewing some cute PJs, too bad they don’t finish themselves 😜 #sewing #sewistsoftiktok #sewtok #sewingtiktok #memadewardrobe #diyfashion #sewist ♬ original sound – 🇨🇦 YouTuber @JaneSawyerMakes
This reel can go two ways. You can use it humorously to demonstrate that in crafting, you can’t “skip to the good part” without finishing the actual work. Alternatively, you can use the original song audio and film the transition that this video pokes fun at, showing the process of making something and then quickly revealing the finished project. One is humorous; one is sincere; both make for great content!
9. Rating Comments/Reviews
@handfulofmade Your words stick with me well after the market ends ❤️ Words have the power to build up or tear down, especially when you’re in a vulnerable position as a small business owner putting your products/art out there for the world. I love what I do, and it’s only because of all the support I receive that I’ve stuck with it this long 🥹 There are always going to be those people that don’t like what you do, and I try to not internalize those comments. It’s the positive ones that I try to write down and remember during the hard times 🫶 So please, withhold no good words to the people you love or admire! They need to hear it ☺️ #Embroidery #EmbroideryHoop #EmbroideryKit #DIYEmbroideryKit #DIYKit ♬ I Remember (John Summit Remix) – deadmau5 & Kaskade
This smart video format pulls comments and reviews you’ve received from your audience and shares them with viewers. It’s an opportunity to showcase positive interactions without being too self congratulatory, and it’s also a way to respond to negativity without coming across as petty. It also shows that you’re listening and paying attention to your community’s concerns. Win-win-win!
10. Replying to a Comment
@bluezjazz Replying to @taylorwaite92 ♬ original sound – BlueZJazz
In this video reel, the creator is answering a question left as a comment and supplying a helpful resource in her response. This reply format is a great way to highlight products (“where can I find that?”), classes (“how can I make that?”), and projects in a roundabout way, by using your community’s questions as prompts.
11. Three Things I’m Good At
@moodfabrics ✨ 3 things I’m good at: sewing, spending money, and spending money on sewing. #MoodFabrics #MadeWithMood ♬ original sound – Mood Fabrics
This straightforward video idea pokes fun at crafters who love to pad their stash and shop at your store. It’s a simple, quick, and funny video that never fails to perform.
12. Introduce Yourself
@joygeorge12 Hi! Nice to meet you! I’m so close to my 5k goal! I’d love to have more sewing and quilting friends, beginners and experienced alike! I am growing in my skills and often search for answers on this app! #roadto5k #quilting #sewingtiktok #creatorrewardprogram #iwanttogoviral ♬ Nice To Meet You (Sped Up) – Myles Smith
When was the last time you introduced yourself to your followers? Try to do it once a year, or after you notice a big surge in new followers. Pair it with trending audio as the creator did above to have an even greater impact.
13. Stitch a Hot Topic
@ford_wardrobe_ We are the first generation that doesn’t know how to use a sewing machine. Live, laugh, love, learn to sew 🐰 Annie xx #sewing #sewistsofinstagram #learntosew #sewingproject #howtosew #sewingaddict ♬ original sound – ford_wardrobe
Creating stitches on TikTok and Instagram, where you edit your response to a trending video, is a great way to ride the algorithm. The above video stitches a “share your unpopular opinion” video, which is an evergreen topic you can use to relate information about your crafting knowledge, products, projects, and more.
14. Your Partner Doesn’t Want Flowers…
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This is another video idea that makes use of signs to draw in the viewer and hold their attention. Grab a few employees, print out some signs, and share all the things partners want in your craft store! Bonus points if you can situate each employee in front of the thing they’re promoting.
15. The Cutest Kid Narrator
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If you have a small child, this video reel concept is too adorable to pass up. Film a process video of your creative process (the steps to finish a sweater, cut fabric for a quilt, stitch an embroidery project, etc), and then have your little one attempt to narrate the process. It’s sweet, simple, and sure to deliver a lot of likes and views!
We hope these video reel ideas as well as our first list of video ideas have made it easier than ever to strategize short video content for your channels. Do you need help strategizing or editing short video content? Stitchcraft Marketing has expert content strategists and video editors to help you bring your short content ideas to life. Contact us today!
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