25 Feb 5 Evergreen Craft Content Examples That Keep Working for Your Business (and Why They Work)
Evergreen content is the quiet workhorse of your marketing strategy. It’s the blog post that keeps showing up in search results, the tutorial that gets shared again and again, the video that answers a question your customers will still be asking five years from now. In our previous post, we explored what evergreen content is and why it matters for craft‑based businesses. Now it’s time to look at what evergreen content actually looks like in the wild.
Below is a curated list of seven real‑world examples that demonstrate how powerful evergreen content can be. These pieces continue to drive traffic, build trust, and support sales long after publication.
Let’s take a closer look at what makes them work.
1. Eucalan’s “Basic Blocking for Knit & Crochet” Video
Type: How‑to video tutorial
Blocking is one of those foundational skills that knitters and crocheters will always need. Whether someone is finishing their very first scarf or binding off a lace shawl, the questions remain the same: Do I need to block? How do I do it? What tools do I need? This short, friendly video answers all of those questions in a clear, confidence‑building way.
Why It Works as Evergreen Content
- Timeless topic: Blocking techniques don’t change much over time.
- High search demand: “How to block knitting” is a perennial search term.
- Product‑supportive: The video naturally showcases Eucalan’s no‑rinse wash.
- Multi‑platform longevity: YouTube videos often gain views for years.
2. Quilters Quest: “Chicago‑Inspired Quilt Projects to Celebrate Our Local Roots”
Type: Idea list / Inspiration content
This post blends local pride with creative inspiration—two things that never go out of style. While the Chicago theme is specific, the underlying concept (“place‑inspired quilting”) is timeless. Makers are always looking for fresh ideas, color palettes, and ways to connect their craft to personal meaning.
Why It Works as Evergreen Content
- Idea lists are endlessly shareable.
- Appeals to quilters of all levels.
- Encourages exploration of color and culture.
- Easy to update seasonally without losing relevance.
3. Cupcake Quilts: “Getting Started with Machine Embroidery: A Beginner’s Guide”
Type: Beginner tutorial / Skill‑building guide
Beginner guides are some of the strongest evergreen content in the craft world. This post demystifies machine embroidery—an area where many sewists feel intimidated—and breaks it down into approachable steps. Because new makers enter the embroidery world every day, this guide continues to attract readers long after publication.
Why It Works as Evergreen Content
- Beginner content has long‑term SEO value.
- Reduces overwhelm and builds confidence.
- Supports machine and accessory sales.
- Perfect for linking to classes, demos, and product pages.
4. Brown Sheep Company: “Top Tips for Felting Wool Yarn”
Type: Troubleshooting guide / Technique tutorial
Felting is a technique that inspires both excitement and anxiety. Makers want to know how to felt intentionally—and how to avoid felting accidentally. This post answers both sides of that equation, making it a go‑to resource for knitters, crocheters, and fiber artists.
Why It Works as Evergreen Content
- Troubleshooting content is always in demand.
- Appeals to beginners and experienced makers.
- Supports yarn sales by educating customers on fiber behavior.
- High search relevance for “how to felt wool yarn.”
5. Imagined Landscapes: “Gnock Hat Tutorial”
Type: Step‑by‑step tutorial / Pattern support
This tutorial supports a specific pattern (the Gnock hat) but also teaches universal skills—cables, shaping, finishing—that knitters will use again and again. The combination of written instructions and a video walkthrough makes it accessible to different learning styles.
Why It Works as Evergreen Content
- Pattern tutorials remain relevant as long as the pattern is available.
- Video + blog pairing boosts SEO and engagement.
- Helps knitters troubleshoot tricky sections.
- Encourages project completion, which builds brand loyalty.
Make Evergreen Content Work Harder with Intentional Next Steps
To get the full value from evergreen content, craft brands should think beyond the helpful moment and plan intentionally for what the reader or viewer does next. Every tutorial, guide, or inspiration post should quietly guide the audience toward a logical next step—whether that’s joining your email list, exploring a related product, saving the post, or starting a project. When evergreen pieces are built with this forward momentum in mind, they become more than educational assets; they become steady drivers of audience growth and sales. Next time, we’ll go deeper on how to design the right next user steps for your content. Sign up for our newsletter to get our articles right in your inbox.
Evergreen Content Is a Long‑Term Asset
Craft businesses thrive on creativity, community, and education. Evergreen content supports all three while helping people discover your brand and stay connected to it.
If you’re ready to build a library of evergreen content that drives traffic, nurtures trust, and supports your sales year‑round, our team can help you create tutorials, videos, guides, and resources that keep working long after they’re published. Contact us today!
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