21 Oct Your New Craft Business Community: Inside SCM Members Only
Running a creative business is like quilting in the dark—you’re doing the work, but it’s tough to see if it’s coming together as you planned. Now think back to the last late-night chat you had with a fellow crafty entrepreneur who just gets it… and the sense of ease this conversation brought. Or perhaps it gave you new energy and insight to tackle a problem that had previously stymied you. Or maybe you’ve felt the rush from releasing a new pattern, kit, or class, but didn’t have anyone to celebrate with. Now, what if you had a whole community to share in the craftrepreneur struggles and successes, people who would do happy dances alongside you, plus pull back the curtain on decades of marketing magic, specifically in the craft retail industry?
Enter SCM Members Only, built for you, the savvy yet struggling craft business owner who’s ready for a community to call your own.
Let’s take a look inside.
Back to Basics
Back to Basics is your on-demand refresher on marketing fundamentals and the standards we operate by at Stitchcraft Marketing. Walk through your brand’s marketing journey from discovering your why, to social media best practices, newsletters that convert, and building authority with blogging.
Monthly Marketing Magic
Monthly Marketing Magic are pre-recorded (and occasionally live) educational sessions hosted by the Stitchcraft Marketing team and guest experts, diving deep into our top marketing strategies to build recession-proof businesses and unforgettable brands. From embracing the Know, Like, Trust funnel/loop, to impactful About pages, to successful selling, and more. Our first guest expert will be joining us this November with both a recorded and live session – don’t miss out!
Craft Exchange
The Craft Exchange is your time to present the Stitchcraft Marketing team with any of your marketing and crafty business questions in a live Zoom-like session. With nearly two decades dedicated to serving the craft retail industry and over 60 years of combined marketing experience, our team is your go-to for all things digital marketing for savvy craft businesses. We’re currently hosting two open sessions of Craft Exchange per month, but that may grow as the community does.
Marketing Minis
We know you’re busy, and dedicating a half hour at a time to practicing your marketing muscles might not always fit into your schedule—that’s where Marketing Minis come in. Dripped weekly, Marketing Minis are five-minutes-or-less on-demand sessions designed to get you thinking and feel more empowered about your marketing efforts over your morning—or afternoon—cup of coffee.
Craft Business Tool Kit
Ever needed a mic or light for recording Reels and wished you could just get a link for it instead of doing the research? That’s the Craft Business Tool Kit in a nutshell. Find online tech, physical equipment, and other recommendations we’ve tried and loved, all in one, easy-to-access place.
Community Discussion
The liveliest part of the community—exactly as it should be. Dive into the discussion with the Stitchcraft team, ask questions, or share your experience with peers, plus find Mindfulness Moments to start your week off right. The community discussion also serves as the hub to catch up on the latest uploads to the classroom.
We’re nothing without community
…and we’re only getting started.
Stitchcraft Marketing is a digital marketing agency of makers, for makers, exclusively serving the craft retail industry for over 15 years.
No Comments