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08 Jun What’s new in social media?
Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Since our last brief in September 2021 so much has happened, and we knew we...
14 Sep September 2021: Social Media Updates
Social Media Updates In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Now that we’re in the latter half of 2021 we decided it was time to check in...
09 Sep Our gift to you – PDF Guides to Facebook, Instagram and Pinterest
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook, Instagram and Pinterest. These popular channels are where your current and potential customers are spending their time, so it’s crucial for...
27 Jan Facebook Groups For a Craft Business: Why You Need One + How to Get Started
In today’s digital landscape, creating an online community around your craft—whether it’s knitting, crochet, sewing, quilting, weaving, macramé, paper crafts, woodworking, printmaking, garment-making, or painting—can significantly impact your success. Facebook Groups offer an excellent online platform to connect with your customers, showcase your expertise, and...
24 Sep 11 AI Tools to Make Marketing Your Business Easier
Marketing your business is vital to its success, but it can take a lot of time and energy to do it right. While AI tools can’t do it all, they can help streamline your efforts and provide a good launch pad to start from. Keep...
22 May Subsidizing Customer Acquisition Costs through Community Building
The craft retailer industry, known for its creativity and passion, faces unique challenges, particularly in acquiring and retaining customers. One of the most significant hurdles is the high cost of customer acquisition (CAC). As the digital landscape grows more competitive, traditional marketing methods can seemingly...
16 Aug YouTube Shorts: 5 Quick Ideas for Short Form Videos
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s...