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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
2019 Trends in Social Media and Marketing
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once you know your product offerings are on trend, what is the best way to market them? Let’s talk about the best ways to reach your customers in ...
2019’s Hottest Sewing Trends
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article on 2019’s Hottest Craft Trends, we’re seeing lots of makers eager to try new things. As a fabric store owner, this is a great opportunity to attract ...
How to prepare for the seasonal slow down in Fiber Crafts
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s not surprising that craft businesses ...
How to Prepare for a Communications Crisis in Your Business
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and clients that work with you give credibility to potential customers, and how you respond to negative reviews is particularly important. There’s an old quote that says “a ...
Standing Out in a Crowded Crafting Community
Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you feeling like you are drowning in a sea of similar offerings. It is critical to create a unique presence that enables your business to stand out among ...
Crafting a Podcast
In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn how to do new things right from your home using Google and YouTube. These days recording quick audio or video files explaining how to do specific projects ...
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