As a self-employed craft industry professional, you wear a lot of hats. It can be difficult to figure out which tasks you can contract out and which are essential to your creative vision, but allocating your time and energy efficiently will make both your business...
Black Friday, Small Business Saturday, Cyber Monday--the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day the Post-Holiday Sales begin, and...
When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our time on social media, shopping...
If you went to TNNA this June, or have been stalking Pinterest in the last year or so, you may have noticed an increase in the popularity of spinning and weaving. This trend seems to be just beginning, and we are here to help give...
In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach an agreement over a number...
The Stitchcraft Marketing team are active participants in the fiber world, designing, knitting, crocheting, spinning with Spinzilla, weaving and attending local and regional fiber events. Rebecca, our account manager who lives in Connecticut, says Rhinebeck is second only to Thanksgiving for her favorite fall events....
Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a local yarn store, chances are...
We took another snapshot of the Ravelry Hot Right Now (HRN) pattern list during the third week of September 2016. It was a particularly interesting week as it was marked by the release of the Brooklyn Tweed Fall 16 Look Book and Tin Can Knits’...
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...